Campaign and Branding Design:b-U by Yu Feng

Yu Feng Illustrates The B-U Campaign and Branding Design

Yu Feng , the creative mind behind the awarded project Yu Feng 's B-U Campaign and Branding Design explicates, B-U is an awareness campaign composed by logo, posters, mail-outs, banner, and website. Created by Yu Feng, the concept is to encourage people to follow their own style by empowering individualities. The project utilizes a system based on remixing and collaging pieces together, referencing what is unique about each one of us. For example on the B-U logo the U will change randomly between 5 different 'U'. On the booklet, the design lets people create their own version of the U by flipping pages, etc. Yu approaches a modern design which unites to one concept - Your Personality, Your Style..

Campaign and Branding Design:b-U by Yu Feng Images:

VIA: http://competition.adesignaward.com/design.php?ID=57531

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