Award Winning Maker Overnight Oats Brand Packaging

Pepsico Design & Innovation Presents The Maker Overnight Oats Brand Packaging

PepsiCo Design & Innovation, the maker of the award winning work Maker Overnight Oats - Brand Packaging by PepsiCo Design & Innovation demonstrates, The Maker Oats story includes conveying ease through simplicity, premium ingredients through product visibility, and a reusable jar and refill system for sustainability. The design language, inspired by Scandinavian simplicity, embraces simple geometry paired with clean iconography and sans serif letterforms, translating traditional premium cues into a modern interpretation. The strategy goes against the category norms to disrupt and create a unique point of difference. The use of purposeful, premium materials shifts the conversation from "just another oatmeal" to a breakfast experience..

Award Winning Maker Overnight Oats Brand Packaging Images:

VIA: http://competition.adesignaward.com/design.php?ID=63994

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