Allinson's-Branding by Springetts

Springetts Designs The Allinson's Branding

Springetts, the designer of the displayed work Springetts's Allinson's Branding spells out, Reminding home bakers that nothing compares to homemade, the Allison's redesign brings the joy of home baking back to the forefront of the brand. The design needed to create a jolt on shelf, as all flour bags look the same. By utilising the structure of the bag, which lends itself to the perfect loaf size, the packs are designed to look as if they are freshly made breads and cakes on a bakery shelf. Creating an inspirational, artisanal bakery for Allison's, but in the flour aisle!.

Allinson's-Branding by Springetts Images:

VIA: http://competition.adesignaward.com/design.php?ID=82668

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